“I’m an engineer. I work with Halliburton.”
“I’m an ophthalmologist. I work with the teaching hospital here.”
“I’m a businessman.”
From where I sat at the table, I smiled sheepishly because I remembered how I used to do it many years ago, exactly the way I heard them do it.
I had been invited to a meeting convened by the members of the executive of a notable society in Port Harcourt.
Amongst us were other invited guests who weren’t members of the society and when it was time for introduction, I heard those sentences I listed above.
Straight. To the point. No drama. No emotions conveyed
I sensed ego trips at work when I looked at the faces of the ones introducing themselves as medical doctors and engineers.
When it was my turn, I rose. I breathed in a few seconds and breathed out a few seconds. That was to allow their eyes to focus on me and my mouth.
Calmy, I began to spill.
“Having been rejected by a foreign company to publish my first book because they termed me a business risk, I decided to pull my socks up and build my own platform so that I could become influential and famous.”
I paused and in a few seconds my eyes had run the entire loops of eyes in the room. I smiled inwardly, knowing I’d gotten then attention.
“Today, I help individuals who have a message to share with humanity, but are doubtful, confused, or scared, to clarify their own missions, build their own platforms for the vicious communication of their message, and to earn profitably by setting up effective processes and systems.”
Then I sat down.
When the meeting ended, more than a third of the room wanted to speak with me to know how my work could help them.
Have you been caught in such ego trips before when introducing yourself?
Or you feel it’s just okay to cut to the chase and spill your introduction in one quick burst of words, and then sit down?
What made my own introduction so powerful? I’ll share.
There is an emotional connection. By telling my own story of how I overcame a categorization of sorts and pulled myself up to overcome and achieve, it connects with what many of us struggle with.
It projects a personal angle and feel. It tells a story of man who decided to turn failure into a resource and using such strength to help others build their own platforms so that they can be successful.
It embodies a psychological persuasion. That convinces the mind of someone to approach you to help them overcome their own challenge.
Lara Kudayisi is a friend of mine. She calls herself MMM, meaning Match-Making Mistress.
Whenever Lara rises to introduce herself in a gathering, she goes, “I’m the quintessential Matchmaking Mistress. I help singles attract their dream partners and walk down the aisle in the shortest time possible.”
How did you feel reading that?
Why am I sharing this with you?
It’s because of the mistakes folks makes when introducing themselves.
You see on this journey, visibility is key. With visibility comes clarity. With clarity comes specific communication. Embedded in that is simplicity that speaks volumes.
[shareable]Your title isn’t the real deal. People don’t freaking care about your title.[/shareable]
See, to position yourself top of the mind, the key thing is to speak the language of the audience you’ve chosen to help by what you do.
Instead of talking so much about yourself, speak in terms of how what you do helps them overcome challenges, work out their dreams, and inspire hope in them via the results you’ll help them achieve.
I’ll help you with a few templates that you can carve yours from.
Let’s say you’re a business coach, you can say, “I am a business growth coach. I help you to double, triple or quadruple the incomes you make in less than 90 days.”
If you’re a fitness expert, a good one can be : “I help you to lose weight and keep trim and fit so that you can live longer, be with your children and get highly productive in your business and career.”
If you’re a website developer, you can say, “I’m website developer. When it comes to being seen, getting noticed, and making the bucks, I’m your guy because I’ll help you build a website that is beautiful, friendly, and functional so that your business can rake in the income your business needs.”
Many years ago I used to take pride in saying that I was a writer.
But just hearing “I’m a writer” doesn’t pack a punch. What if a businessperson in the fashion industry was listening to me, would she wonder if I was a poet and how would writing poems help her business?
I had to learn how to craft it as an offer of value. Now I say, “I’m a writer. I craft hypnotic content that woos the heart of your ideal customer, helps your business become visible and raise the income flow or generatiom.”
How does that come off? Punchy, right? You bet!
[shareable]To me, the life that counts is the one that lights the lights of others.[/shareable]
From the entry point of birth and exit point of death, we have a responsibility over our lives. What do you do with it?
To light the light of others depends on your ability to discover what makes you purposeful. With the gifts you’ve been blessed with, it doesn’t make sense to live and leave the earth without touching others.
When others look at your life and are able to connect with their own uniqueness, your life is one that counts.
When people look at your life and they rise from the doldrums of inertness, your life truly counts.
When people look at your life and they’re stirred to unlock the greatness within, your life truly counts.
When people look at your life and are willing to stretch their limitations of creativity, your life truly counts.
When people look at your life and they’re willing to extend the hands of charity to others, your life truly counts.
You’re not here on to eat, drink, make babies and die off. Those are the fringes. There’s the core.
Everyday presents you with the opportunity to reappraise and engage with the essence of why you’re here.
Having read the above, what’s your assignment today?
Go and craft yours!