“I’m not in this for money. I’m on the earth to give value.”
Many times I’ve heard people, especially starters in the intellectual space, utter the words above. When queried, you’ll find that those words veil the desire to be wealthy, a consequence of a religious tainting of the concept of money. It often comes across as a subtle plea put in the face of prospects with the intent to pull down a universal psychological obstacle premised on how people relate with money and expenditure.
While it may sound righteous, I can say with all confidence that money is needed for us to function effectively, preparing and disseminating our messages to as many eyes and ears as possible. A healthy relationship with the concept of money, its place and function in the conduct of the business of thought leadership.
[shareable]We need money. We need income. We need money to effect change in the world. [/shareable]
Given, thought leaders operate from different perspectives, modes of operation and planes, if you’re serious about effectively changing the world with your expertise, gifting, knowledge or experiences, building a business around your core message is pretty essential. I can say that it is a topmost priority. The systems you put in place help to make income generation a smooth process.
[shareable]As you morph from one phase of our business to the next, increasing your income should become a rabid fixation. [/shareable]
Below are four things you can begin to do today to increase your capacity to earn more :
Become vicious at showcasing.
Thought leadership thrives on content creation and publishing. Content can be in form of videos or written formats.
There are five elements in content creation that are instrumental to achieving success and the desired objectives. They are HOOK, PROMISE, IMPORTANCE, STRATEGY/PROCESS and CALL TO ACTION. All these elements are equally important, but unfortunately, a lot of thought leaders stop at the fourth element.
They are fearful to tell people to buy their products. Perhaps, this could be due to some form of warped ideology concerning money, as I stated above. Perhaps, they feel doing so is being too forward, relinquishing power in the hands of others to blow their trumpets. It doesn’t work that way always.
Humanity needs you, and for those desperately in need of a change, they’ll definitely buy, but if you don’t hang the “We’re open for business” banner, they’ll slide by.
A great way to call out to people could be by asking them to sign in to receive a great resource or outrightly offering them to buy a product of yours that can solve a thorny problem in their lives.
Raise the value of your offerings.
Do you have a desire to share your experiences, expertise, gift, or knowledge to the world and become influential and wealthy, but you're scared of how to put everything together? Let me help you!
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