It’s been established that thought leaders package solutions in formats that help humanity to overcome challenges.

In developing the right content, there’s a tendency among speakers, thought leaders and authors that has them creating content that is either fun or thoughtful, creative or insightful, highly analytical, but not easily applicable. If you want your work to gain traction in the world you need to not fall into this trap.

In order for great ideas to be unleashed to change behaviors and drive business results in a measurable way they need to be delicious and they need to be nutritious.

[shareable]Crafting the right narrative is key to your becoming influential in your field or industry.[/shareable] Doing it right always can help form the right perspective in the minds of the tribe you’re reaching out to and growing. I will share with you why this is key.

However, there’s a psychology worth embracing.

Below is something that happens to me whenever I visit a shopping mall. It’s what can help you fixate firmly on the anchor of confidence when you begin the vicious showcasing of your message.

I sit in a shopping mall and I see young ladies – probably in their early twenties – huddled together, taking pictures – selfies and groupfies.

“Hmm, delete it, it’s not fine.”

“No, this one is fine, but my cheeks puffed up. See now, you didn’t snap it well.”

“Babe, oya, let’s take another one, this one is not too fine.”

I sit and take everything in, critically analysing their comments and juxtaposing my thoughts with what happens in real life.

Let’s be real to ourselves. There are pictures we take and we know within ourselves that the picture isn’t fine, according to our own standards and judgment.

Deep down you want people coming to your timeline to gloss over it and shower your with flowery words so that you can feel so full of yourself and spread your feathers of adoration like a peacock.

When we walk down the road we see different faces, two descriptions play see-saw on our minds – “He’s not fine” and “He’s fine.” Flip the script if it’s a lady concerned.

Even when we see some babies, we feel inclined to carry some and kiss them, while we look with apathy to some others because they don’t look as charming and beautiful as a baby ought to be while wondering if their fathers drank “shekpe” before sex.

But, sincerely put yourself in the spotlight and have someone spill that narrative you don’t want to hear. This is exactly what we do when we post pictures. We don’t want to hear another narrative.

Even when we admit inwardly that we aren’t as handsome or beautiful as another, we don’t want that thrown into our face squarely because it hurts. At most we lather ourselves with the verse of the Bible – I’m fearfully and wonderfully made – to give ourselves a great feeling.

Which guy wants to hear his babe no fine? But what if the babe really “wowo”? At most, he shouldn’t hear his friends say it.

This non-admittance of other narratives is exactly why some men of God ‘curse’ their adherents. Unwilling to have their authority challenged because of the not-so-cool feeling of considering other narratives, they force the adherents into a box so as to maintain the statusquo.

But, looking at it, is there a correlation between a picture and who you really are?

Pictures are expressions of states, often captured in seconds. Your eyes may be squinted, your lips pursed, your hair dishevelled at points you didn’t notice or your makeup a few inches thick around your brows.

Why do we feel that a person’s blunt comment – “This picture is not fine” – is a direct attack on our personhood or personality?

What if the person’s reality is that you’re not fine, a narrative that exists, one that you’re unwilling to accept and will often consider an attack?

What if the person had astigmatism, unknown to him or her, and he or she expresses himself or herself judging by what his or her eyes beheld?

The thing is that there would be narratives weaved around actions. As long as we are humans, it will always happen. You can’t do anything about it. The most you can do is to control your own response and go further to consider the narratives as part of humanity.

In essence, what am I saying?

The better you craft the definition of who you are, what you do, and what your enterprise is all about, the better you’re positioned to create the narrative you want for your audience.

It’s beautiful when I open my box to read some messages.

“Hello sir! It’s late and I’m sorry but I’ll go ahead anyway please forgive me. I know you can help here. I have had my thoughts posting for a few years ; I actually love to write as well, I pick up relevant materials and tips along the way as I can just to fine tune that passion, short courses on writing skills too. People are blessed and inspired and pushing but I didn’t want to be pressured. I am ready to start blogging now sir.yes So ready and I’m putting things together already . Can I get a guide sir? I’ll be honored to get a response. Great night sir.”

“Bossss, how are you? I have a testimony implemented and sold. And got a future prospect. Am soon hugging you right now.

Testimonies like the one above and requests fill my box with alarming regularity since I became intentional with my works and considered thought leadership as a business I can build an enterprise around.

What propels these folks to send in these testimonies and make such requests through messages they send either via email, Facebook messenger or WhatsApp?

The simple answer is CONTENT.

They read and engage with the content that I share on my social media platforms and blog.

Content is raw information organised in a strategic way to communicate a message, system, strategy or philosophy. When applied with savvy, it can inspire new ways of thinking, stimulate change and trigger action-oriented results.

From the definition, it’s clear that the information you share on your channels have to be strategic to be able to communicate with clarity what your intentions are.

When you have a step-by-step process that is a system for achieving a certain result in an endeavour, it’s a system that can be shared with others.

When you discover a way to overcome a challenge in business, child development, leadership exploits, or family, it’s a strategy.

When you think through an issue and come up with another dimension to the narrative, that’s a philosophy you can share with the world.

By doing so, you stimulate others to begin thinking in certain ways, help them to work new changes into the ways they’ve been doing things, and push them towards taking actions that will produce results.

You’ve done a post, but behind the scenes and unknown to you, what you’ve shared is doing wonders in the minds of the readers. That’s how powerful content can be.

The success you’ll gain on social media is dependent on how clear the distinction you’ve made on who to serve. Those people you’ve defined belong to the TRIBE you’re here to serve.

Your tribe needs your perspective and experience. What have you learnt that works? What have you learnt that doesn’t work? By sharing those, you help them to avoid roadblocks in their own path.

Your tribe needs your ability to structure your content and break it down in ways that they can chew and embrace.

Your tribe needs to learn from what makes you human – your frustrations, your successes, your failures, your wins, your goofs, your imperfections, vulnerabilities and your victories.